Apr 17 2018

A guide to choosing the best video conferencing tool for your business


The growth of video conferencing technology has been undeniable. What used to be only for large companies and executives now works for smaller businesses and all employees. For businesses, the question used to be if they should purchase video conferencing technology. It’s not a question of if anymore; it’s a question of which is the best video conferencing tool for their companies.

New players have come to challenge the old guard, and the number of video conferencing vendors has grown. This buyer’s guide provides IT buyers a roadmap to selecting the best video conferencing tools that meet their companies’ needs.

The biggest change to hit the video conferencing industry has been cloud technology. Before the cloud, companies that wished to employ video conferencing technology needed to implement a complex infrastructure on premises and install proprietary hardware. The cloud has essentially dissolved that infrastructure and made video conferencing products more affordable, while still maintaining the quality of an on-premises system.

The ubiquity of mobile devices has made users more comfortable with video collaboration. Because of that comfort, video conferencing is working its way into project workflows. even if the company hasn’t formally adopted a video conferencing tool.

Smaller businesses and growing companies are beginning to experience the benefits of the flexibility and increased productivity that video conferencing systems enable. Larger companies are seeing the benefit of cloud-based video conferencing tools, too.

That’s not to say there’s no place for on-premises video conferencing. Nor are all cloud video conferencing tools built the same. Some businesses have a mixture of cloud and on-premises tools. There are industries that require the security and ownership that only come with on-premises video conferencing products.

While the need for video conferencing is apparent, the choice of which vendor is not. Picking the best video conferencing tool that works in certain business scenarios is a surefire way for a company to succeed in its communications strategy.

1 What is? –

The video conference boom

In previous years, video conferencing was only for large companies, big meeting rooms and executives. Cloud-based video conferencing options have risen up. Users are now collaborating in SMBs, in huddle rooms and outside the office. See how the video conferencing market has changed.

Stodgy, stiff video conferencing systems are being replaced by more agile, cloud and hybrid options, and businesses of all sizes are taking notice. Continue Reading

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