Shortly after launch 64% more users were starting an online booking and overall conversion rates improved by 12.4%
Imaginative Traveller (part of the TUI Group of Companies) are one of the world s leading operators of small group adventure travel and provide a choice of inspiring holidays to hundreds of worldwide destinations.
The existing site was under-performing on a number of levels, but most importantly it simply wasn’t converting visitors into paying customers.
To deliver a successful solution we needed to understand the business on multiple levels:
- The brand s history and heritage
- Business infrastructure and lead distribution channels
- The holidays / tours and the people that go on them
- IT infrastructure and all the technologies in play
- Leads tracking and distribution
A staged approach to delivery ensured that initial wireframes and subsequent prototypes were thoroughly tested and catered for every user group. The sales funnel was completely re-structured to reduce fall-out and increase conversions.
The new website successfully positions Imaginative Traveller as one of the world s leading adventure holiday specialists and now supports visitors through every step on the user journey, from initial research through to booking and beyond.