NEWS

Sep 25 2017

Imaginative Traveller – Work – Soak Digital #online #travel #agent

#imaginative traveller
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Imaginative Traveller

Shortly after launch 64% more users were starting an online booking and overall conversion rates improved by 12.4%

Imaginative Traveller (part of the TUI Group of Companies) are one of the world s leading operators of small group adventure travel and provide a choice of inspiring holidays to hundreds of worldwide destinations.

The existing site was under-performing on a number of levels, but most importantly it simply wasn’t converting visitors into paying customers.

To deliver a successful solution we needed to understand the business on multiple levels:

  • The brand s history and heritage
  • Business infrastructure and lead distribution channels
  • The holidays / tours and the people that go on them
  • IT infrastructure and all the technologies in play
  • Leads tracking and distribution

A staged approach to delivery ensured that initial wireframes and subsequent prototypes were thoroughly tested and catered for every user group. The sales funnel was completely re-structured to reduce fall-out and increase conversions.

The new website successfully positions Imaginative Traveller as one of the world s leading adventure holiday specialists and now supports visitors through every step on the user journey, from initial research through to booking and beyond.





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