NEWS

Feb 14 2018

RMIT Programs – Bachelor of Business (Marketing)

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Bachelor of Business (Marketing)

Studying marketing at RMIT combines opportunities to work on industry-based projects using your natural curiosity for what makes people tick, and your creativity with words and images.

RMIT’s Bachelor of Business (Marketing)* program blends your creativity, analytical skills and specialist business knowledge so you can communicate with clients and create strategies that offer solutions to local and international organisations.

We teach you to think critically using marketing principles and theory applied to real-life case studies. You will learn how to understand customers, design product and brand strategies, and make informed decisions about pricing, promotion and distribution. You will also learn how to conduct market research and analysis, and work across new digital platforms.

*RMIT is constantly reviewing its programs to keep up with industry trends, and this program will be updated in 2017. Once the new program is launched, you will be automatically transferred to the new program, and granted credit for courses completed in the Bachelor of Business (Marketing).

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As Vietnam’s economy grows, so does the demand for highly skilled marketing professionals. Job opportunities include:

  • Advertising
  • Business-to-business (B2B) marketing
  • Direct marketing
  • Digital marketing
  • E-Commerce
  • Events and promotions
  • Market research
  • Marketing analytics
  • Product management
  • Public relations.

Academic requirements

  • High school graduation diploma with a minimum GPA of 7.0/10.0 for Grade 12, for other international qualifications please view entry requirements by country ​; or
  • Successfully complete the UniSTART for Business with a minimum GPA of 1.0/4.0 with no double fail of a course
  • If you have completed or partially completed a similar program at another institution you may be accepted with some academic credit, or exemptions, being granted toward this program.

English requirements

Successfully complete RMIT English Advanced or complete one of the following English proficiency tests:

  • IELTS (Academic) 6.5+ (no band below 6.0)
  • TOEFL iBT 92+ (no band below 20)
  • Pearson Test of English (Academic) 58+ (no communication band below 50)
  • Cambridge English: Advanced (CAE) or Proficiency (CPE) 176+ (no band below 169)

For other international English entry requirements, please view English equivalency requirements .

Note: TOEFL, IELTS, Pearson and Cambridge results are recognised for two years from the test date. RMIT English results are recognised for one year from the test date.

Please contact the RMIT Vietnam Student Recruitment team for more information.

(*) Fixed Fees Program: for first semester students who would like to fix their course tuition fees for a specified period of a Higher Education degree program. The fixed fee program guards against potential fee increases and currency fluctuations.

  1. RMIT Vietnam has 3 semesters per year, in each semester you enrol into a maximum of 4 courses. The duration of programs is flexible and can be adapted on an individual basis upon enrolment.
  2. The program fees are set in Vietnam Dong (VND) and invoiced by semester.
  3. Invoices will be issued in Vietnamese Dong. Any fees paid in USD or other currencies will be converted using the exchange rate on the day. The USD fees included above are to be used as a guide only.
  4. Fees are payable in Vietnamese Dong (VND), preferably by bank transfer.

Upon successfully completing this degree, you will be eligible for membership of the Australian Marketing Institute and the Australian Market and Social Research Society.

This bachelor degree is a 3 year full-time program.
*RMIT is constantly reviewing its programs to keep up with industry trends, and this program will be updated in 2017. Once the new program is launched, you will be automatically transferred to the new program, and granted credit for courses completed in the Bachelor of Business (Marketing).


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